Wednesday, 17 of September of 2014

MSTPC Graduate Student Conducts Research for Practicum for Society for Technical Communication

What do muffins, brightly colored index cards, and Tim Horton’s coffee have in common? All of these items and a few permanent markers were present at a qualitative research session held at the Visitors Center at Lawrence Technological University in cooperation with the Society for Technical Communication – Southeastern Michigan Chapter. Pam Finger, MSTPC candidate working under adjunct professor Pat Martz, conducted a qualitative research event in support of her practicum on redesigning the Society’s website.

The morning began coffee and muffins then moved right into a welcome and introduction by Pat Martz. Pam conducted four activities during the research session: an ice breaker, a short questionnaire, a card sort, and a question and answer session. Following the questionnaire participants spread out to allow space to work individually. Each person got a packet of cards labeled with topics or headings that may be included on the redesigned website. The purpose of the card sort was to see how individual participants make sense of and organize information. Results, analyzed individually and by cohort groups, will be used to support the redesign of the organization’s (Society for Technical Communication) website.